Launch of Product Line on Retail Market (Formedica)

Headed the marketing efforts for the launch of a complete product line for the retail market for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products. Marketing projects included:

Development of retail packaging for retail market
Creation of 76-page catalogue
Development and update of planograms to assist with merchandising in drugstores
Development and update of price lists
Development of promotional flyers
Creation of sales tools for sales representatives

Responsibilities included content development of the catalogue and packaging, management of graphic design firm and coordination with printers and photographers.

The marketing initiative resulted in Formedica becoming the leader in the orthopedic/home health care market in eastern Canada within 3 years of the launch.

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Packaging Development (Formedica)

Packaging Development (Formedica)

Managed the development of new packaging for the launch of a complete product line for the retail market for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products.

Responsibilities included the content development, management of graphic design firm, and coordination with printers and photographers. The end result was a complete product offering typically covering 4’ to 8’ sections in drugstores that rivalled what multinational competi...

Website and Newsletter Content Development (JNetDirect)

For JNetDirect, a developer of software products that improve customers' connectivity, integration, management, and security of data resources, AlphaNova Group updates and maintains the corporate website (www.jnetdirect.com), the social media accounts, and produces the JNetDirect Dispatch newsletter.

Tradeshow / Exhibit Management (Quebec / USA) (Formedica)

Tradeshow / Exhibit Management (Quebec / USA) (Formedica)

Managed tradeshow initiatives as Head of Marketing of Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products.

Responsibilities included management of show display, pre-show preparations and occasionally representing the company during the events.

National Sales Meeting / Product Showcase Management (Thomas & Betts)

Managed the organization of a National Sales Meeting and Product Showcase as Marketing Support Manager at the Canadian head-office of Thomas & Betts, a manufacturer and distributor of electric and electronic components. The 3-day National Sales Meeting, for over 100 Canadian sales representatives, marketing department staff and customer service staff, was held off-site and included product workshops, a small-scale tradeshow featuring each product line of the 3 divisions (commercial, indus...

Launch of Product Line on Retail Market (Formedica)

Launch of Product Line on Retail Market (Formedica)

Headed the marketing efforts for the launch of a complete product line for the retail market for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products. Marketing projects included:

Development of retail packaging for retail market
Creation of 76-page catalogue
Development and update of planograms to assist with merchandising in drugstores
Development and update of price lists
Development ...

Marketing Department Procedures Development (Thomas & Betts)

Established procedures for the marketing support department as Marketing Support Manager at Thomas & Betts, a manufacturer and distributor of electric and electronic components. The Marketing support team, comprised of 6 people, supported up to 6 product managers with their various marketing projects and needs. Procedures and added structure resulted in increased efficiency and cost savings.

Catalog Development (Formedica)

Catalog Development (Formedica)

Managed the development of new catalogs for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products.

Responsibilities included the content development, management of graphic design firm and coordination with printers and photographers. The end result was a new comprehensive 76-page catalog (from original 12-page catalog), which ultimately contributed to Formedica becoming the leader in the orthopedic/ home health care market in eastern ...

Sales Tools Development (Thomas & Betts)

Developed numerous sales tools as Marketing Support Manager at the Canadian head-office of Thomas & Betts, a manufacturer and distributor of electric and electronic components. The marketing department consisted of up to 6 product managers covering 3 divisions (commercial, industrial, residential), supported by a marketing support group of up to 6 members. Responsibilities included working with product and sales managers to understand needs for sales tools and develop solutions/concepts, ...

Purchasing and Inventory Control - Raw Material and Finished Products (Formedica)

Purchasing and Inventory Control - Raw Material and Finished Products (Formedica)

Implemented a purchasing/inventory control system as head of purchasing at Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products. Responsibilities included:

Purchasing of raw material for manufacturing of orthopedic soft goods
Purchasing of home health care products to be distributed under Formedica's brand
Inventory control
Relations and negotiations with suppliers (Canada, USA, Italy, France, Tai...

Flexible Outsourced Marketing Department (C2Logix)

Flexible Outsourced Marketing Department (C2Logix)

For C2Logix, a route optimization solutions provider, AlphaNova Group was a flexible outsourced marketing department to promote software solutions. Responsibilities included business development, lead follow-up and participation in the proposal development process.

Website Development and Maintenance (JNetDirect Biosciences)

For JNetDirect Biosciences, a distributor of software & hardware for biotech research labs, AlphaNova Group designed, developed and maintains a corporate website. In addition to information on the company and products offered, a shopping cart and online payment system was integrated into the website.

Tradeshow Management (Neurosoft)

Managed tradeshow initiatives as Marketing Manager of Neurosoft, a manufacturer and distributor of medical equipment and software. Responsibilities included maintenance of show schedule, pre-show preparations and promotions and post-show follow-up with leads for approximately 40 shows per year.

For the American Academy of Neurology Annual Meeting, a major industry show, managed the production of a customized 20’ x 30’ Neurosoft booth featuring several product stations and a demonstrat...

Flexible Outsourced Marketing Department / Website Management (Gershman, Brickner & Bratton, Inc.)

For Gershman, Brickner & Bratton, Inc. (GBB), a national solid waste management consulting firm, AlphaNova Group acts as a flexible outsourced marketing department to promote consulting services and software solutions. Over the years, responsibilities have included management of marketing projects, content management and maintenance of the website (www.gbbinc.com), development and production of the com...

Price Lists Publication (Thomas & Betts)

Published numerous price lists as Marketing Support Manager at Thomas & Betts, a manufacturer and distributor of electric and electronic components. The different price lists covered multiple product lines for 3 divisions (commercial, industrial, residential) and ran from a few pages to hundreds of pages. Responsibilities included: data gathering, coordination with product managers and Information Technology department, running what-if scenarios with pricing, proofreading and verification...

Development of Tool to Generate Price Quotes (Thomas & Betts)

Developed an Excel-based tool to quickly generate cable tray quotations for the Canadian head-office of Thomas & Betts, a manufacturer and distributor of electric and electronic components. Inside sales reps at Thomas & Betts needed a tool to easily and quickly generate quotations for a line of cable tray systems composed of thousands of part numbers for multiple brand names. The Excel-based tool required minimal input from representatives, searched multiple pricing/part number databa...

Marketing Budget Development / Control (Thomas & Betts)

Established and tracked marketing budget as Marketing Support Manager at the Canadian head-office of Thomas & Betts, a manufacturer and distributor of electric and electronic components. The marketing department consisted of up to 6 product managers covering 3 divisions (commercial, industrial, residential) and supported by a marketing support group of up to 6 members. Responsibilities included leading the marketing budget bridging process from year to year and tracking/controlling market...

Development of 7 Catalogs (Thomas & Betts)

Development of 7 Catalogs (Thomas & Betts)

Published 7 catalogues as Marketing Support Manager at Thomas & Betts, a manufacturer and distributor of electric and electronic components. The catalogues, aimed at the Canadian market, had two versions (English and French) and were either updates of existing catalogues, adaptations of catalogues produced by the American head-office, or new catalogues produced from scratch. Responsibilities included: data gathering, coordination with product and sales managers, proofreading, management o...

Website Development and Maintenance (Women with Strength)

For Women with Strength, an Oregon-based firm providing personal training and classes for women 40 and up, AlphaNova Group designed, developed and maintained a corporate website.