For Gershman, Brickner & Bratton, Inc. (GBB), a national solid waste management consulting firm, AlphaNova Group acts as a flexible outsourced marketing department to promote consulting services and software solutions. Over the years, responsibilities have included management of marketing projects, content management and maintenance of the website (www.gbbinc.com), development and production of the company newsletter, social media accounts management, business development, lead follow-up, and participation in the proposal development process.
Major accomplishments include:
- Refocusing the firm on marketing
- Improving website with increased current content and addition of relevant product/service information
- Filling the lead pipeline and generating early-adopter sales for two new software products with promotional efforts and aggressive lead follow-up
- Creating and optimizing use of contact database for marketing purposes
- Creating email marketing campaigns
- Leveraging consultants contact networks and creating company social media accounts
- Contributing to the increase of the number of proposals submitted while also improving the success rate of proposals
AlphaNova Group also occasionally works on GBB client assignments as part of the GBB Project Team.
