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Managed promotional campaign for new software as Marketing Manager of Neurosoft, a manufacturer and distributor of medical equipment and software. The campaign,for the SOURCE EEG/EP Source Localization tool software was designed to generate awareness of a new software tool developed by the company and generate revenues by upselling to current users of related software. A campaign that included an email blast, direct mail approach and telemarketing component was devised to reach targeted company clients and generated over $100,000 in sales within a few months.
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