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Managed direct mail campaigns as Marketing Manager of Neurosoft, a manufacturer and distributor of medical equipment and software. Responsibilities included development of content for postcards / trifolds / newsletters / letters, design of marketing pieces in some cases or coordination with graphic designer, mining and list generation from companies’ contact database, and coordination with mail-house. Direct mail pieces ranged from promotional materials for workshops and users’ group meetings, newsletters with latest company/product news, promotional postcards, to pre-tradeshow promotions.
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