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Managed development and production of an interactive product demo on CD as Marketing Manager of Neurosoft, a manufacturer and distributor of medical equipment and software. For the product launch of a new product, the SCAN LT electroencephalograph, produced a CD with over 20 minutes of information on the features and benefits of the products. The CD acted as an information tool, provided to sales leads, which provided information that a traditional brochure couldn’t and was a prelude to an eventual in-depth, in-person product demonstration.
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