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Established and tracked marketing budget as Marketing Support Manager at the Canadian head-office of Thomas & Betts, a manufacturer and distributor of electric and electronic components. The marketing department consisted of up to 6 product managers covering 3 divisions (commercial, industrial, residential) and supported by a marketing support group of up to 6 members. Responsibilities included leading the marketing budget bridging process from year to year and tracking/controlling marketing expenses and budget. Focused initiative provided a better management of marketing funds and improved decision tool for fund allocation to proper products or divisions.
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