|
Managed the development of new packaging for the launch of a complete product line for the retail market for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products.
Responsibilities included the content development, management of graphic design firm, and coordination with printers and photographers. The end result was a complete product offering typically covering 4’ to 8’ sections in drugstores that rivalled what multinational competitors, with significantly higher marketing budgets, were offering. The undertaking ultimately contributed to Formedica becoming the leader in the orthopedic/ home health care market in eastern Canada within 3 years.
|
