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Managed the development of new catalogs for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products.
Responsibilities included the content development, management of graphic design firm and coordination with printers and photographers. The end result was a new comprehensive 76-page catalog (from original 12-page catalog), which ultimately contributed to Formedica becoming the leader in the orthopedic/ home health care market in eastern Canada within 3 years.
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