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Headed the marketing efforts for the launch of a complete product line for the retail market for Formedica, a Canadian manufacturer of orthopedic soft goods and distributor of home health care products.
Complete effort included:
- Development of retail packaging
- Creation of new 76-page catalogue
- Planograms
- Price lists
- Flyers
- Sales tools for reps
Responsibilities included content development of the catalogue and packaging, management of graphic design firm and coordination with printers and photographers.
The marketing initiative resulted in Formedica becoming the leader in the orthopedic/ home health care market in eastern Canada within 3 years of the launch.
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